Brand Identity

The Killer
Dining
Experience

This fictional pop-up restaurant concept reimagined the energy of a Killers concert through food, design, and storytelling.

A five-page menu system featured dishes named after lyrics and albums, styled like tour setlists with bold typography and layered visuals. The project pulled directly from The Killers' pre-existing identity, incorporating elements like marquee lights, red-and-black palettes, and lyric-based naming to create a cohesive brand world. A custom font was also created for the overall branding system.

Menus were printed on textured cardstock and paired with branded napkins, coasters, and signage. Every detail was designed to immerse guests in a fan-first dining experience that felt theatrical, nostalgic, and true to the band's alternative roots.

Type Brand Identity
Medium Branding · Print
The Killer Dining Experience — cover